Let’s face it. The world of graphic design is definitely a crowded field that is filled with an overwhelming number of images simply trying to stand out. So, what can you do to ensure your graphics get that extra bit of attention they need to engage more visitors? Here are some tips to give you a push in the right direction.
If you are not sure where to get started, check out sites and ads that have a strong visual appeal. If you are really struggling, take the time to seek out examples to give you an idea of what works best.
Remember that there are lots of visual options. From stock illustrations to original photographs and hand drawn illustrations, there is no shortage of graphics to choose from. If you decide to go with stock images, be sure to choose those that have not been used all over the internet. When choosing what to use, ask yourself these three questions
- Is the image really bold?
- Does the image say what I want it to say?
- Does the image stand out and really manage to grab the viewer’s attention?
Do not be afraid to use colour. Vibrant colours definitely attract the eye of viewers, so opt for images that have plenty of bright, even potentially loud colours (as long as they relate to the topic).
Do not forget the importance of texture. Textures are crucial for creating contrast and depth that allow your graphics to truly stand out and get noticed. You can even go so far as to create a graphic that has a 3D-like effect that is sure to catch the attention of anyone who comes in contact with it.
Image source CollegeCrunch.org
Use your graphic designs to ask engaging questions. The goal when it comes to graphic design is engaging and memorable. By asking a question, you will subtlety remind the viewer of the problem or issue they are trying to find the answer to. Obviously, you want to make sure they realise the solution lies with your service or product.
As we all know, design is incredibly important for all websites in all industries, none more so than that of travel, tourism and boating. The ability to show attractive images of cruise ships and holiday destinations can have a huge impact on the conversion rate of a website. Take BMSUK as one example. Their basic HTML website does a wonderful job of showing off their services in a way that is appealing and informative.
Be sure your graphics clearly display what is in it for the viewers, including potential benefits. Show how your product and/ or service will benefit the viewer and bring them value. If your images are not relevant to the topic at hand, they will quickly lose interest and move on to something else.
Make certain that any text included in the image is both easy to read and is visually congruent with the message you are trying to send. Consider the audience you are trying to reach and match their preferences. For example, if you are attempting to reach young adults, you would not want to use an elegant text. You would want to look for something a bit more informal and exciting. In addition, thick and large font is always a good idea when you want to ensure your text is clearly visible.
This article was posted on behalf of Meanwhile Creative Bristol.