London Digital Marketing Agency
If you’re looking to seriously grow the number of visitors to your website and increase your business’s revenue from online sources there really is no better way to move forward than SEO (search engine optimisation).
However, there is a common problem that many London businesses experience when it comes to marketing their websites online and achieving more customers and clients – that problem is conversion.
Bringing your website high enough in search to generate a decent flow of traffic and leads to your business website is around 75% of the journey. But the magic of online marketing is converting those valuable visitors into genuine leads, customers and clients. Even when website traffic is targeted specifically to the products and services your business provides, having that traffic convert into revenue requires strategy. Conversion is a very different animal to master than that of pure SEO.
It is beneficial to think about what you would like a visitor to do when they finally reach your website.
If you have an e-commerce site and sell physical products then making a purchase will be the priority. But what if you’re a local London service provider? You most likely want the visitor to contact you via one of your preferred methods such as a phone call, email or contact form. In other circumstances it may be preferable to have a piece of content shared, liked or tweeted.
So while step one is to bring your business website high up on page 1 of Google for the keyword phrases that meet the needs and desires of your prospects, step two is the last 25% of an SEO company’s task in bringing your business’s websites visitors to take the action that will move them closer to becoming your customer or client…And because the majority of site visitors will only visit your website on one occasion it becomes even more important that your website harvests the actions needed.
Easily an entire document can be written on how to convert website visitors. The important thing for you to remember is that conversion is different for every business, and the strategies employed to convert will be tailored to the needs of your business and a certain amount of testing.
Our company are SEO and Google experts London. We’ve become very successful at spotting the weak spots in online marketing campaigns. Optimised calls to action, inviting page structures, clear directions on what to do next, and even undertrained staff all hold a key to your websites future success.
Call us today for some information on how we can help your business grow it’s online presence and generate new leads, customers and clients. Our cutting-edge services include social media marketing, digital marketing and video marketing from our central London office.